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We’re doing what we can to inform and educate on healthier eating. We know it’s much easier to make healthier choices about food when you have the information you need at hand.

That’s why you’ll find helpful information on a range of our products. Here are some of the initiatives we are involved with:

  1. Health Star Rating

    The Health Star Rating is a quick and easy tool for you to help you choose healthier packaged foods.  And because making healthy choices is so important to our customers, we’ve decided to introduce the Health Star Rating across all our brands’ product ranges (where applicable). Look out for it on pack.

    The Health Star Rating system was developed in collaboration with the New Zealand government, the food industry, public health and consumer groups. They include the: New Zealand Government, Health Promotion Agency (NZ), Ministry for Primary Industries (NZ) and Ministry of Health (NZ).

  2. Heart Foundation Tick

    When you’re in the supermarket aisles comparing similar products, the Heart Foundation Tick makes it easier for you to make an informed and quick choice. And that’s exactly why you’ll find this icon on a number of our products.

    It means you don’t have to be a nutrition expert or spend hours reading labels - just look out for the Tick.  

  3. 5+ A Day

    At Pams, we are committed to help New Zealanders live healthy lifestyle. 5+ A Day is scheme that encourages all Kiwis to eat five or more servings of colourful, fresh fruit and vegetables every day for health and vitality. Just like any high performance machine needs the right fuel to run well, we need fresh fruit and vegetables to get the best out of our bodies for physical activity, learning, sport and all our daily activities. You will find our commitment to this charitable trust on our packaging – look for the 5+ a day logo.

    5+ A Day is in keeping with both our Ministry of Health and the World Health Organisation’s recommendations.

  4. Lite products

    With New Zealand’s  growing desire to reduce their salt and sugar level, we are constantly working with our suppliers to identify ways we can reduce/remove sodium and sugar from our products without compromising quality and taste.  Look out for the Lite blue which signals it is a Lite product.