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After nearly 30 years our Budget range has had a well-deserved make-over, with a new name, Value and new packaging to match.

But rest assured, you can still easily find Value on the shelves, just look for our famous blue and white packaging.

With Value you’ll still be able to pick up all your weekly staples like bread, milk, eggs and chocolate chip cookies at the same everyday low prices. Look out for Value products appearing in-store where you usually find Budget products.