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Why do we reckon Pams is the most popular grocery brand in the land?


Pams offers a wide range of grocery products, providing solutions across Foodstuffs supermarkets for every household in Aotearoa. From the kitchen bench to the laundry basket, bathroom cupboard to the pantry and everything in between– Pams provides everything from household staples and beloved classics, to everyday treats and inspiring foodie moments.


When you add them all up, each year, the total number of Pams branded grocery products sold in Aotearoa is greater than the number of grocery products sold under any other single brand. Claim based on data reported by NielsenIQ through its Homescan service for Supermarket Departments: Butchery, Fruit & Vege, Chilled, Frozen and Grocery for the 12-month period ending March 31 2024 for the New Zealand total retail market (Copyright © 2024, Nielsen Consumer LLC). We check we are the most popular grocery brand every three months.