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Why do we reckon Pams is the most popular grocery brand in the land?
Pams is the go-to home hero for New Zealanders – chosen by more households than any other grocery brands in Aotearoa.
Since 1937, Pams has been part of homes across the motu. What started with baking powder and custard powder has grown into a trusted family of everyday products, showing up everywhere from the pantry to the laundry, the lunchbox to the “don’t tell anyone” snack stash.
Pams exists to give New Zealanders real choice at Foodstuffs stores: great quality, good value and products people come back for.
When you add them all up, each year, the total number of Pams branded grocery products sold in Aotearoa is greater than the number of grocery products sold under any other single brand.
Based on NIQ RMS data for the Total Retail Category, limited to packaged grocery (excluding fresh) for the 12-month period ending 7th June 2026 for the New Zealand Total Supermarkets market (Copyright Copyright © 2026, Nielsen Consumer LLC).
Information provided by NIQ is primarily designed for the internal use of Client. We consent to the use of the results referenced in this letter in advertisement or public communication (including but not limited to financial statements or offering memorandum) on the condition that Client indemnifies and holds harmless NIQ, its officers and directors against all claims, damages, loss or expenses (including attorney’s fees) relating to or attributable to this disclosure of NIQ information).
We check we are the most popular grocery brand every three months.