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Discover Pams

When Pams first launched in 1937, it was with just two kitchen staples: baking powder and custard. Today, we have over 2000 products on offer – and with everything from pantry essentials, to baking and butchery to specialty and artisan products available in supermarkets across Aotearoa, our product ranges are constantly expanding and transforming to meet the ever-changing needs of busy Kiwi lives.


A lot has changed in 80 years, but one thing never will: our mission to give our customers products they can trust, at prices they can afford. From our classic ‘red’ Pams label, to newer categories like Pams Finest and Pams Superfoods, our promise remains the same – to deliver the best quality products, at affordable prices, every day.


As New Zealand’s tastes and needs change, so too will our ranges. Look out for what’s next. If history is any indication, it will probably be exactly what you're looking for.