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The most popular grocery brand in the land.

While the origins of the Pams name remain a Kiwi mystery, one thing we can all nod in agreement about is that Pams has been a go-to choice for New Zealanders. Starting out in 1937, offering just baking powder and custard powder, Pams has now grown into a brand with over 2000 products, providing grocery solutions to every nook and cranny of Kiwi homes.

From the kitchen bench to the laundry basket, bathroom cupboard to the pantry – Pams has you covered, offering everything from essential household items and cherished classics to daily indulgences and delightful foodie experiences.

As Pams continues to grow and adapt to meet the ever-changing needs of New Zealanders, one thing remains the same: the unwavering commitment to providing customers with choices when they shop at any New World, PAK’nSAVE, Four Square and On the Spot stores. It's an idea that took root way back when and still holds today, solidifying our status as the most popular grocery brand in the land, a.k.a Aotearoa New Zealand.


Your go-to home hero.

Ensuring that we keep up with the ever-changing needs of New Zealanders is crucial. While the Pams you know and trust isn't going anywhere, we've taken on your feedback and evolved Pams to offer a diverse range that gives choice to every New Zealander.
The Pams range continuously evolves to meet your needs. Be sure to check out the product page to see our full range.

*Claim based on data reported by NielsenIQ via its Homescan service for Supermarket Departments: Butchery, Fruit & Vege, Chilled, Frozen and Grocery for the 12-month period ending 31.12.2023 for the New Zealand total retail market (Copyright © 2023, Nielsen Consumer LLC). Click here for more info.