Product
With over 2,500 products for New Zealanders to choose from, we understand that every choice we make has an impact on people and the planet. We’re committed to sourcing products responsibly, without compromising on quality, affordability, or innovation.
How we source responsibly:
Seafood
Healthy oceans matter to us, and we’re committed to doing our bit. We work with standards developed by leading organisations such as the Marine Stewardship Council (MSC), Aquaculture Stewardship Council (ASC), and the Global Seafood Alliance to make sure our seafood is responsibly sourced.
We're proud to say that as of June 2026, 100% of our seafood is responsibility sourced, through our Responsible Seafood Policy.
That means our canned tuna, salmon, sardines and frozen white flesh fish are all MSC certified. In fact, we were the first private brand in Australasia to achieve MSC certification across its tuna range. In 2024, MSC recognised us with a Trailblazer Award for making sustainable tuna more accessible – a win we’re proud of.
Animal Welfare
We believe that animals should be treated well. That's why we support the Five Freedoms of Animal Welfare (FAWC, 2009) and work closely with our partners to meet high standards. These include:
- Freedom from hunger or thirst
- Freedom from discomfort
- Freedom from pain, injury, or disease
- Freedom to express normal behaviour
- Freedom from fear and distress
We’ve also committed to these principles through our Cage-Free Egg Policy. This means all eggs – including those used as ingredients in Pams products – meet animal welfare standards and are cage-free (hens raised in barns or on free-range farms).
For extra peace of mind, all Pams packaged eggs feature Trace My Egg. Each egg has a unique 5-digit code so you can trace the farm it came from.
All Pams packaged eggs have been cage-free since 2008, and as of June 2026, 99% of ingredient egg in Pams products (by weight placed on market) is cage-free.1
Our barn eggs and fresh whole bird chicken range are SPCA Certified, which means they meet high animal welfare standards. For layer hens, this includes:
- Litter to scratch and dust bathe in
- Space to flap wings, stretch, and socialise
- Plenty of perching space
1 Where over 1% of the product’s total formulation
High Risk Ingredients / Materials in Pams Products
Some ingredients and materials are considered high risk because their production can be linked to issues like deforestation, nature loss, and worker exploitation. We’re committed to sourcing these responsibly and focusing our efforts where they make the biggest difference.
These are our focus areas:
Timber & Bamboo Products | Paper products are often seen as a sustainable alternative to plastics, but they need to be sourced carefully to protect forests and nature. Our goal: All products using timber and bamboo-based materials will meet our Timber, Bamboo, Pulp & Paper Policy. As of June 2026, 98% of timber, bamboo, pulp and paper in Pams products (by weight placed on market) is responsibly sourced in line with this policy. |
Palm Oil | Palm oil is widely used in food and non-food products because it’s versatile, efficient to grow, and uses less land than alternatives. But irresponsible production has caused serious harm to people and the planet.
We require all palm oil in Pams products to be RSPO (Roundtable on Sustainable Palm Oil) certified, in line with our Palm Oil Policy. RSPO promotes environmentally and socially responsible palm oil production. We’re proud to be an RSPO member, and 100% of our products containing palm oil support better practices. |
Cocoa, Tea, Coffee & Sugar | When these ingredients aren’t responsibly produced, they can contribute to deforestation, climate change, and human rights abuses. To reduce this risk, we follow our Cocoa, Coffee, Tea & Cane Sugar Position Statement, which prioritises better sources like Rainforest Alliance and Fairtrade International. We have a growing range of Rainforest Alliance Certified products, including our Pams Tea Bags, Pams Instant Coffee and Pams Chocolate Biscuits range. |